our blog / home-promo-box

If you're not already layering your kids' favourite merino garments, here's why you should:

If you love the outdoors as much as we do, you'll know that layering is key to keeping those little ones comfy in more extreme weather conditions, especially during the in-between seasons. 
Our merino collections are intended for this exact purpose - with each luxuriously soft layer offering all the benefits of pure New Zealand organic merino wool.
weather.
read more →

Our Top Tips For Simplifying Ethical Shopping

We share some of our top tips to help you make ethical shopping easier on yourself and to help you share your newfound knowledge with your friends and family.
read more →

Merino Must-haves For Every Season

A round-up of our favourites to stock up on this year to ensure your little ones are cosy and comfortable during all seasons. 
read more →

Happy New Year: A Letter From Our Founder

Our founder, Stine Smith, reflects back on 2017 and our goals as a business for the new year.
read more →

SHOP & STYLE: Organic merino jumpsuit

Our organic merino jumpsuit is the perfect gift for a newborn baby, helping them to sleep better and more comfortable during the night, while allowing easy, free movement during the day. 
read more →

what do babies and Coco Chanel have in common?

baby's go-to item for all occasions - warm and safe in organic merino

Let's face it, clothing and wardrobe planning is just not getting the same attention it did pre-baby.

Good planning often ends up, in my case at least, covered in mash or what's worse.

And on that note I'd like to take you to Chanel...

read more →

pokémon go (away??)

Kids exploring having fun outside

I would love to hate it, but I just can’t.

Am I the only one confused about Pokémon Go these days?

On one hand it’ll obviously increase our kids’ “screen time” (hate), but on the other hand it does take them outside in nature (love).

Is this the new order of the day, outside play can only be experienced through technology?
And is nature and technology in general mutually exclusive?

read more →

merino vs. the kids

Roots & Wings Organic merino wool for baby and child so soft and so durable

To ensure our kids could keep active and outdoors, no matter the weather, we purchased some merino for our first child four years ago. He thrashed it. If there was dirt, he found it. Water? He was in it. Trees? Climbed them. His Merino prevailed.

read more →

join the woolvolution, switch to Merino!

Økologisk merinould til baby og børn så blødt men kan holde til alt

We're taking it to the streets now, merino banners held high. We want the message to be heard and to be shared among all babies and children. No more torturous itchy bulky wool, no more chemicals on your skin - don't put up with it, join our shift to Merino, now.

read more →

spring into Easter

Vores økologiske Merinould holder dit barn varm og tør inde og ude og ideelt til forårssæsonen

Hello!

Easter Bunny here.

Spring has sprung in Scandinavia. For bunnies that means goodbye to the cold of our little burrows and hello to more frolicking outside.

read more →