our blog / merino

Why Merino is Best For Newborns

Newborns, especially if premature, are so fragile and already have to fight a bit in their first weeks. It’s so important for them to be dressed in something that is gentle on them and their skin. 
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Merino Wool: Kind to Your Little Ones and the Environment

We share a few of the different ways in which our merino is kind to the environment and therefore the most ethical choice you can make when shopping for your children.
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If you're not already layering your kids' favourite merino garments, here's why you should:

If you love the outdoors as much as we do, you'll know that layering is key to keeping those little ones comfy in more extreme weather conditions, especially during the in-between seasons. 
Our merino collections are intended for this exact purpose - with each luxuriously soft layer offering all the benefits of pure New Zealand organic merino wool.
weather.
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Our Top Tips For Simplifying Ethical Shopping

We share some of our top tips to help you make ethical shopping easier on yourself and to help you share your newfound knowledge with your friends and family.
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Merino Must-haves For Every Season

A round-up of our favourites to stock up on this year to ensure your little ones are cosy and comfortable during all seasons. 
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Happy New Year: A Letter From Our Founder

Our founder, Stine Smith, reflects back on 2017 and our goals as a business for the new year.
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SHOP & STYLE: Organic merino jumpsuit

Our organic merino jumpsuit is the perfect gift for a newborn baby, helping them to sleep better and more comfortable during the night, while allowing easy, free movement during the day. 
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Christmas Gift Guide

We have put together a handy Christmas Gift Guide to inspire you to put together beautiful parcels for those special little ones this festive season. 
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Eco fashion vs ethical fashion - is there a difference?

Knowing the difference between eco and ethical fashion can play a big role in helping you become a more responsible consumer when buying clothes for yourself or your children.  
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Sharing the merino love

Our merino wool-loving hearts are very proud to see Roots & Wings Merino as part of MeMe & Co's handpicked boutiques, which means we get to share the merino love with a bigger, global audience who cares (like you!)
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