Our merino wool-loving hearts are very proud to see Roots & Wings Merino as part of MeMe & Co's handpicked boutiques, which means we get to share the merino love with a bigger, global audience who cares (like you!)
This week,The Campaign for Wool and its patron, HRH the Prince of Wales, are celebrating its 8th annual Wool Week in the UK. Wool Week celebrates the beauty and functionality of wool by hosting various events which educate, inspire and promote the benefits of wool.
While we are not in the UK ourselves this week, we thought we'd share some education and inspiration from our own southern corner of the world about where our merino wool comes from and what makes it so special.
Our Roots & Wings Merino business is built on trust: We trust nature to provide us with the purest quality merino and we know that you trust us to select the most ethical option during each step of our sourcing and manufacturing process.
While our organic merino wool is created with a lot of care and truly nature's miracle fibre, that doesn't mean it is difficult to care for.
In fact, merino wool is one of the easiest fibres to care for, and doesn't need to be washed as often as many other fabrics. And no need to flat-dry, simply air-dry as normal (and tumble dry if it's too wet and rainy!)