our blog / organi

If you're not already layering your kids' favourite merino garments, here's why you should:

If you love the outdoors as much as we do, you'll know that layering is key to keeping those little ones comfy in more extreme weather conditions, especially during the in-between seasons. 
Our merino collections are intended for this exact purpose - with each luxuriously soft layer offering all the benefits of pure New Zealand organic merino wool.
weather.
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Our Top Tips For Simplifying Ethical Shopping

We share some of our top tips to help you make ethical shopping easier on yourself and to help you share your newfound knowledge with your friends and family.
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Happy New Year: A Letter From Our Founder

Our founder, Stine Smith, reflects back on 2017 and our goals as a business for the new year.
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Back to School...Back to Quality Basics

School is definitely back! Some call it the silly season, and rightly so, especially if you have two or more little ones to pack lunches for, get up and out the door in the mornings. 

Whether you have one or more excited first-timers or seasoned campaigners to look out for this season, most moms are already wishing for a little more practicality in the daily struggle that is the back-to-school routine. 

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Why merino wool is getting more expensive

Merino is no longer the "secret from Down Under" that it once was. Nowadays, it's the preferred fabric of designers, adventurers, moms and kids around the world. 

Besides being one of the easiest fibres to work with, merino is extremely durable and will last the test of time, it’s perfect for any weather, kind to the environment and ultra soft on skin.

But is it worth investing in merino garments? As demand is rising, so is the cost of the wool. We break down some of the main points to consider when buying merino, and why the fibre is getting more expensive.  

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What to look for when buying organic

Not all organic clothing is equal, and it is important that you educate yourself on how to make the most sustainable choice for your baby.
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