our blog / shopping

If you're not already layering your kids' favourite merino garments, here's why you should:

If you love the outdoors as much as we do, you'll know that layering is key to keeping those little ones comfy in more extreme weather conditions, especially during the in-between seasons. 
Our merino collections are intended for this exact purpose - with each luxuriously soft layer offering all the benefits of pure New Zealand organic merino wool.
weather.
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Our Top Tips For Simplifying Ethical Shopping

We share some of our top tips to help you make ethical shopping easier on yourself and to help you share your newfound knowledge with your friends and family.
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Merino Must-haves For Every Season

A round-up of our favourites to stock up on this year to ensure your little ones are cosy and comfortable during all seasons. 
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Happy New Year: A Letter From Our Founder

Our founder, Stine Smith, reflects back on 2017 and our goals as a business for the new year.
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SHOP & STYLE: Organic merino jumpsuit

Our organic merino jumpsuit is the perfect gift for a newborn baby, helping them to sleep better and more comfortable during the night, while allowing easy, free movement during the day. 
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Christmas Gift Guide

We have put together a handy Christmas Gift Guide to inspire you to put together beautiful parcels for those special little ones this festive season. 
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Sharing the merino love

Our merino wool-loving hearts are very proud to see Roots & Wings Merino as part of MeMe & Co's handpicked boutiques, which means we get to share the merino love with a bigger, global audience who cares (like you!)
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Why Designers Love Merino

We love knowing that while our children are wearing merino, they can play outside and explore nature in high-quality garments that keep them comfy and dry, while also regulating their temperatures to keep them cool in summer and warm in winter.

Merino is truly nature’s miracle wool, and the world is taking notice. Designers and fashion-lovers are experiencing a growing passion for merino.

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Dressing your kids for the outdoors (come rain or shine)

Children are more susceptible to cold for a simple reason: Their smaller bodies lose heat rapidly. Another less scientific reason is that they usually don't agree with all the layers that come with protecting them from the cold, rain or heat. And while we all want our children to roam free and enjoy all the beautiful things that the great outdoors has to offer, the question begs: How do we dress them for any weather?
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Are your little ones holiday-ready?

July is a very special month, wherever you are in the world. The schools are out and for many families, that means fun holidays in the great outdoors; from swimming and music festivals in the northern hemisphere, to skiing and stories by the campfire in the southern hemisphere.   

While these are definitely special times spent enjoying nature and bonding with family, the idea of packing for an outdoors adventure with small children causes the shivers in some parents, mostly because we know how fragile babies are to the elements.

The truth is, however, that with proper planning and preparation, you shouldn't worry about taking your little ones on holiday, and letting them run free and be kids.  

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