why buy from us?

We understand the busy lives of parents, whether you're a parent of a new little life or already managing a group of active children in your household. It gets busy!

Getting children dressed in the morning can be a hard task on the best of days.

The garments need to support anything from:

baby's day out (babies will be more settled in soft merino wool, it will see them dry and warm through a trip out).
toddler's day at daycare or kindy (the teacher's will not always notice if they're getting cold when playing on the floor or in the sandpit).
children's day at school (they always forget to put on a jacket)
sports after school (keep the merino on as baselayer and simply add the sports uniform on top)

We like to support parents in making morning decisions easier.

100% Certied Organic Merino

Award Winning

Effortless Design

we source our organic merino wool from New Zealand's South Island.

Bio Gro certified, which is a strict certification with 9 international accreditations.

We know the merino sheep and the farmer behind.

We personally follow every step in the process.

Did you know: our merino gets washed in fresh mountain water, which is one of the reasons for its unique softness.

Our merino garments won the hearts of many moms the first year we started.

We are now into the second year and our merino is getting well received across the globe.

We have won 3 TOP awards in the US for the Baby & Maternity magazine.

We have been shortlisted, so far, for the prestigious Junior Design Awards in London.

Our garments are hand-made with the best quality merino.

Our Scandinavian designs follow the same philosophy, presenting garments that will stand the test of time.

We add little details and a soft colour palette to suit all needs and wardrobes.

free global shipping

we offer free shipping world wide when you buy for more than 100 NZD.

secure check-out

We only work with well-known payment gateways and 100% secure check-out. No payment data ever gets saved on our systems.

easy returns

If for some reason you're not happy with your garments, we accept returns for up to 30 days.

Recognised partners

We work with recognised partners in all key areas of our business. You can rest assured that our products have been approved by the best in their respective field.