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We’re parents, just like you
Being a parent is a huge responsibility. You want to know you’re giving them the very best start in life. Once we had children, we also realised how much we cared about the story behind the products we used with them.
We looked for eco-conscious products that were kind to our children and the earth, We sought organic food to nourish them naturally. But when it came to clothing, we had no idea about the fabrics we were using to cover their sensitive skin.
Living in New Zealand, we soon discovered natural New Zealand Merino. Pure and organic; soft, yet strong like no other wool. We’ve been wrapping our three boys in organic Merino wool since they were newborns - and years later, we still do!
Merino is a super fibre. It is especially good for keeping kids warm and dry, and as well as being strong it’s luxuriously soft too. So it protects them when they play hard. In Merino they can fall and scrape, find mud and muck, run and play freely in rain or shine. Better still, it’s super simple to wash, dry and wear again.
Photo: boys working outside, always wearing merino as the inner-layer.
Once we discovered the amazing qualities of Merino, we knew we had to share this secret with the world. And so Roots & Wings was born.
We’ve sourced the finest organic New Zealand merino wool, combining it with classic Danish design – our heritage – to create beautifully crafted garments for babies and young children.
Photo: the Alps where our merino sheep run free, and kids stay warm in their soft wool
We love knowing that there is a pure story behind our kid’s clothes.
We love that it's quality made to last and be passed down. Reducing waste.
We also love knowing that while they are wearing Merino, they can be outside, exploring nature while staying warm and dry.
We believe all parents and kids should discover Merino.
We often get asked about our name. It originates from a simple statement that we truly believe in:
“The two greatest gifts you can give your child is roots to grow and wings to fly.”
We wanted to create garments that nurture and protect our little ones. So that as they grow and explore their world, you can rest assured that they’re being cared for, naturally.
Being able to successfully fight infections in childhood is essential for a healthy immune system later in life.
Medicines for children need to be formulated with their specific needs, and safety, in mind. Concerns over safety and lack of efficacy means that in many countries pharmaceutical cough and cold medications are not recommended in children under the age of 6 years.
Thankfully there are some incredibly powerful natural alternatives. Plant medicines.
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