A letter from our founder

Roots & Wings Founder

Thanks to your ongoing support and love of pure, organic merino, 2017 was a milestone year for Roots & Wings. 

I’ve enjoyed every minute of 2017, both the amazing and the not so flash moments. As a company, we’ve certainly had a bit of both. It is not always smooth sailing being a business owner and a parent of three little ones. I know most of you will relate to that. But we wouldn’t want it any other way, would we?

We expanded our e-commerce business to New Zealand and Australia last year, and it brought us such joy to see that parents around the world are passionate about being responsible consumers who care where their children's clothes come from.

We also widened our product range to provide even more options for babies’ needs. Furthermore, we were lucky to recruit new amazing people to join the Roots & Wings family, which will allow us to provide you with more sensational merino experiences in 2018.

We have some very exciting plans for this year, from expanding our product offering, age-reach and geography, to launching a new and improved global e-commerce site and much more.

Our main purpose remains to give our children roots to grow and wings to fly, while at the same time supporting ethical business practices and maintaining 100% transparency in our own business.

We couldn’t do any of this without you and your ongoing support, so I thank you very much for that! It’s not always financially an easy choice to buy sustainable garments for your children, so thank you for prioritising that and supporting what we do.


I hope you are just as excited about 2018 as we are at Roots & Wings. We look forward to continue to share our journey with you.

shop our organic merino essentials

Shop Our Natural Series


organic merino jumpsuit

organic merino jumpsuit
the perfect multi-purpose essential for cooler days or for sleeping. No artificial dyes used.

cream knitted merino blanket

knitted blanket
knitted in New Zealand from merino and possum fur, this is one luxurious piece to keep your little one warm.

cream organic merino bodysuit

organic merino bodysuit
an essential base layer to keep babies snug and warm. No artificial dyes used.

Shop our Junior Collection

pink organic merino pants

organic merino rib leggings
With their soft elastic waistband these organic merino rib leggings allows plenty space for play and sports - and growing in.

blue organic merino long sleeved top

organic merino rib top
An essential base layer for your child. You child will stay dry and warm when playing or doing sports outside


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