The fact that you’re here shows you care - both about what you put against your child's skin, and how it affects our world.
Unethical processes and cheap synthetic alternatives have long been accepted in the clothing industry, even for baby and children’s wear. We want to change all that. Provide luxurious, sustainable clothes that take care of your children, and the planet.
WE WANT TO MOVE THE MENTALITY FROM “USE AND THROW OUT” TO “CHERISH AND KEEP”
For me, knowing the background and fibres of each garment I buy shows an ethical stance to my children. They grow up inheriting many of your values, so I want to deliver a garment you can be proud to tell your child about too.
It’s a lot of hard leg work and we’re constantly improving and taking small steps to improve our collections and sustainable practices. From our fabrics and production to our packaging and the charities we support.
So thank you for supporting us and for making your dollar count towards creating a healthy world for our children.