our merino

Merino wool comes from a uniquely tough breed of sheep. Unlike regular sheep, our merino sheep are happy roaming freely in the extreme temperatures of the untouched rugged highlands, in New Zealand’s Southern Alps.

Our New Zealand merino is proven best in the world. New Zealand makes the longest, whitest purest and strongest merino on the planet. So when you dress your child in Roots & Wings merino there will be no complaints about itchy skin or overheating.

You will see less skin allergies and no pilling - only a garment that keeps its shape and softness wash after wash (in the machine).


we know the merino sheep behind our clothing

We know the farm where our organic Merino sheep live. We’ve seen the mountains where they graze. We’ve sought only the highest quality Merino, sourced organically (certified) and treated with kindness.

the organic merino we use is:

  • Harvested sustainably
  • Processed with clean chemical free mountain water
  • Manufactured to the highest quality in New Zealand

Organic merino is a scarce and sought-after resource. It is not mass-produced.

Happy, durable, soft-as-a-cloud sheep are the source of our organic Merino.

Never was there a more perfect choice of material to place against your child’s precious skin; keep them warm in winter, cool in summer – the roots to grow, the wings to fly.

Wrap your child in clean luxurious softness today

If you want to know the facts why Merino is a better choice for your child than regular wool, read about The Merino Difference.