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Discover the fabrics and fibres that make our garments as unique as they are.
All of our baby & junior range as made from the softest organic merino.
Our merino is sourced from certified organic New Zealand farms where the merino sheep roam free, doing what sheep do, thinking sheepy thoughts and enjoying their life in paradise.
Once a year, they are happy to have their heavy fleeces shorn.
And every year, they grow it back again - luckily for all of us.
We know all our merino sheep by name. No, not really, but there's only 600 of them so we're working on it!
This soft, no-itch, self-cleansing merino wool is used in our Tween Collection for the 6-13 year olds. It’s a luxury merino with extremely high standards for animal welfare and wool production. ZQ sheep are grazed in some of the world’s most beautiful and remote grassland areas, and are free to roam throughout the year.
Find out more about the amazing things our partner ZQ Merino does here: www.discoverzq.com
New Zealand brushtail possum fibre is unlike any other. It has an incredible softness and lightness, with a weight-to-warmth ratio better even than polar bear fur. The hollow structure of possum fibres means they can trap more air, meaning more warmth for the wearer. They’re durable too, especially when blended with merino wool – that’s why our luxurious merino possum blankets will last up to 20 years!
We source our possum seasonally from a small number of carefully selected regions around New Zealand. Brushtail possums are an introduced species, and without any natural predators their numbers have risen sharply – so controlling the possum population is vital for maintaining native New Zealand birds and wildlife.
"Finally! A wool that doesn't itch and SO easy to wash - I even threw it in the dryer one busy morning. My girl also has very sensitive skin and there were no rashes or allergies, which we experience too often with other products."
- Julie, mother of 3
"My boys are very active and often over-heat in normal wool. I wasn't sure if merino would be different, but I'm convinced! The temperature regulation is amazing. They were running and jumping and I didn't have to worry at all, for the first time. And love how it's organic too."
- Louise, mother of 2
Have you ever wondered why some merino is so much cheaper than others? There’s a reason for that and – unsurprisingly - a ‘great deal’ might mean you’re not protecting your baby as well as you might have hoped. Here’s why.
Merino is made from the protein keratin, much like your hair and nails. During periods of stress or not eating or sleeping well, your nails will tend to break frequently, and your hair loses its shine.
The same goes for wool fibres. If sheep live in healthy conditions, with a natural environment, good grass and minimum disturbance from humans, it shows in their fibres.
The wool from healthy, happy sheep is stronger, more elastic and has a natural shine. So sheep that grow up in New Zealand provide the best wool. And enable us to make the best children’s clothes. Simple!
Our Natural Series is made for babies and children with ultra-sensitive skin. There are no dyes used in making the garments - the only colour is the natural colour of the merino fleece.
We think it's simply perfect the way nature intended.
