why buy from us?
- baby's day out (babies will be more settled in soft merino wool, it will see them dry and warm through a trip out).
- toddler's day at daycare or kindy (the teacher's will not always notice if they're getting cold when playing on the floor or in the sandpit).
- children's day at school (they always forget to put on a jacket)
- sports after school (keep the merino on as baselayer and simply add the sports uniform on top)
100% Certied Organic Merino
we source our organic merino wool from New Zealand's South Island.
Bio Gro certified, which is a strict certification with 9 international accreditations.
We know the merino sheep and the farmer behind.
We personally follow every step in the process.
Did you know: our merino gets washed in fresh mountain water, which is one of the reasons for its unique softness.
Our merino garments won the hearts of many moms the first year we started.
We are now into the second year and our merino is getting well received across the globe.
We have won 3 TOP awards in the US for the Baby & Maternity magazine.
We have been shortlisted, so far, for the prestigious Junior Design Awards in London.
Our garments are hand-made with the best quality merino.
Our Scandinavian designs follow the same philosophy, presenting garments that will stand the test of time.
We add little details and a soft colour palette to suit all needs and wardrobes.
free global shipping
we offer free shipping world wide when you buy for more than 100 NZD.
We only work with well-known payment gateways and 100% secure check-out. No payment data ever gets saved on our systems.
If for some reason you're not happy with your garments, we accept returns for up to 30 days.
We work with recognised partners in all key areas of our business. You can rest assured that our products have been approved by the best in their respective field.
we work with the well-known New Zealand midwife and author, Kathy Fray.
In collaboration with Kathy, we have developed a new range for newborns of all sizes, going down to 2,5 kg.
we partner with Campaign for Wool patroned by His Royal Highness the Prince of Wales.
Our effortless Scandinavian design has us featuring on Nordic design sites such as Eniito and classic Danish luxury store Illums Bolighus.
BABY (0-2 years)
JUNIOR (2-5 years)
TWEENS (6-13 years)
Feel free to contact us anytime on firstname.lastname@example.org
We are always happy to help.