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    merino socks for skiing and playing. Baby merino socks. Kids merino socks.

    MERINO SOCKS

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    LEGGINGS

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    MERINO SOCKS

      We tend to invest in clothing for the big days or our lives, like christenings, proms and weddings.
      But what about the most important day of your life, the day you're born?

      With New Zealand's renowned midwife and author, Kathy Fray, we are proud to introduce the DAY-1 HEIRLOOM LAYETTE

      KATHY & STINE ON WHY NEWBORNS NEED A DAY 1 SUIT

      WHAT IS THE DAY-1 HEIRLOOM LAYETTE?

      SHOP THE DAY-1 HEIRLOOM LAYETTE

      FACT: WORLD’S BEST MERINO

      AWARD WINNING GARMENTS

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      BABY LOOKBOOK

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      OUR STORY

      OUR PHILOSOPHY

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      GIVING BACK

      Beanie Focus

      baby in merino beanie
      If you and your new baby are into festival season or off to the mountains there is one piece your baby can't go without, the little baby beanie hat.
       
      Even the toughest of babies are vulnerable to changing temperatures. Cold mornings and warm afternoons can be a very unhealthy mix for a little newborn. In any season.
      mix in temperature can be hazardous for a little baby
       
      Did you know? Babies are only able to start regulating their own body temperatures between 18 months and 2 years of age.
       
      We've all lovingly doused over the cute rolls on babies' legs and arms. In fact, those rolls play a significant part in giving babies a so-called large surface-to-mass ratio.
       
      Having a large ratio means that in comparison to adults they have three times the amount of skin to potentially lose heat from. And on top of that (...) their heads make up 25% of this skin area, which means that they are losing so much heat from their (not-so) little heads!

      If there is little risk of over-heating (37 degrees Celcius and more), it is always a safe bet to cover your baby's head with a beanie.
      Our merino is naturally UV 30+ protecting


      Did you know?       ​merino has a natural UV protection 30+ . In a merino beanie your baby's head will be protected from the dangerous sun rays too.

      By investing in organic merino wool, you can also feel confident that it will adjust to the temperature, so no need to worry if the day starts out cold and turns out being a little bit too hot - merino is a breathable fabric that will keep your little one comfortable in any weather.  

      other temperature-regulating essentials:

      pink organic merino bootie

      organic merino booties
      double layered to keep baby's feet warm and toasty. 

      grey organic merino blanket

      organic merino blanket
      the perfect essential to cover up your baby when heading outside. 

      stripe blue organic merino bodysuit

      organic merino bodysuit
      an essential base layer to keep babies snug and warm.

      Choose the option that best describes you:

      I am a new parent and looking at safe organic clothing for my newborn

      I am a parent of a few children and like to dress them in wool

      I am a parent and value design and style and looking for inspiration on how to dress my child using wool 

      I am a grandparent who wants the perfect gift for my grandchildren 

      find us here