In the press

baby boy in grey merino top and leggings

We love knowing that while our children are wearing merino, they can play outside and explore nature in high-quality garments that keep them comfy and dry, while also regulating their temperatures to keep them cool in summer and warm in winter. Merino is truly nature’s miracle wool, and the world is taking notice. 

We are seeing more merino wool in fashion, and are proud to say that Roots & Wings Merino is even featured in the August issue of British Vogue (on the streets in July), which calls our "boutique range of oh-so-soft garments for babies and young children" an "absolute must-have for parents". 



must-have merino essentials:

striped blue organic merino beanie

organic merino beanie
a beanie will prevent heat loss to keep your baby warm and toasty.

pink organic merino bodysuit

organic merino bodysuit
an essential layer to keep your baby comfy, whatever the weather. 

grey organic merino pants

organic merino pants
comfy drawstring pants with a soft elastic around the waist.

Choose the option that best describes you:

I am a new parent and looking at safe organic clothing for my newborn

I am a parent of a few children and like to dress them in wool

I am a parent and value design and style and looking for inspiration on how to dress my child using wool 

I am a grandparent who wants the perfect gift for my grandchildren 

find us here