Quality vs Quantity

girl relaxing in the grass wearing organic merino top

At Roots & Wings Merino, ethical and sustainable fashion is at the heart of what we do. Because children are born pure and they deserve an honest start.

We are actively involved in the entire process; from sourcing the wool and knitting the fabrics, through to manufacturing and delivery - all done in New Zealand. This philosophy has just seen us singled out as a Best Practice example of a transparent, ethical clothing company (more about that below).

Be a Slow Fashionista Too

In our latest blog, we talk about slow fashion. We also give our top tips to how you can be a slow fashionista too.

We'll reveal the first tip here:

1) Acknowledge that a real person made your garment - it didn't pop out of a machine ready-made.

Read the other easy tips on our blog now.

Roots and Wings Singled Out as Best Practice

Our philosophy of transparency around our process and our belief in adopting slow fashion principles (a mindset of quality over quantity), has seen us identified as a best practice example, among numerous other brands.

Founder, Stine Smith was interviewed by North American Hubba.com - an online market place for craft brands and retailers.

"...what attracts her loyal consumer-base most is her direct and sincere approach. From keeping an ongoing conversation with her shoppers to letting them know exactly how each garment is made, Stine proves that she understands the importance of brand authenticity better than most."

read our latest blog

organic merino long sleeve top

organic merino rib top
play or sleep in this soft top for young children. Great travel wear for little globe trotters too.

organic merino drawstring pants

organic merino drawstring pants
soft baby elastic in the waist and a fit that'll leave any baby cozy & comfortable.

Roots & Wings Natural Series

shop our Natural Series
a series of soft garments using only the wool's natural colour (for super sensitive skin).  

“We’re already so conscious of what we put into our children’s bodies, so when it comes to what you put on their skin, having that same sense of certainty is just as important.”

- Stine Smith, Founder of Roots & Wings Merino

spread the merino love...check out our new global website

find us here