Roots & Wings Merino in the press

Roots & Wings Merino is the perfect combination of the pure New Zealand Alps mixed with simple functional Danish design.

Wrapped in our soft organic merino, babies are safe and snug ready to experience the world.

Hard wearing and so light-weight, kids can disappear on adventures outside always feeling warm and dry.

Roots & Wings Merino founder, Danish born Stine Smith, moved to New Zealand in 2011 and quickly discovered the unique benefits of merino. A luxurious fabric made to this quality only in New Zealand, their best kept secret if you ask us. 

Turned into beautiful garments, we want to pass the goodness on!


press coverage 

british vogue features roots & wings merino baby wear in organic new zealand merino

"their boutique range of oh-so soft garments for babies and young children are must-haves for parents"

Recommended in Vogue's feature "School's Out For Summer"
August 2017 issue.

Brand feature on Roots & Wings merino and where we are from

"The merino wool is incredible in the many ways it can be used and naturally delivers all these advantages in the garments for babies and children"

Brand feature on Roots & Wings Merino - January 2017 issue. 

Roots & Wings cover feature

"It's a big responsibility to make clothes for children, so I follow the wool from the organic merino sheep to weaving the fabric here in New Zealand and on to the seamstresses in Auckland who turn our designs into the garments you can find in Denmark and Europe."

Stine Smith in Keiki nr. 51, January 2017

(Cover theme - about travelling to New Zealand. Danish only)


"We're officially fans!"

House of Coco - Coco Loves. Vol. 7 January 2017

Roots & Wings Merino in Glamour  UK

"We can't help falling in love with Roots & Wings Organic Merino...Not only bringing together New Zealand pureness and Danish design, these garments are eco-friendly and sustainable every step of the way."

Glamour UK - Glamour's Little Angels. Nov 2016 issue

Tatler UK recommends Roots & Wings organic merino

"Organic luxury, unrivalled soft comfort and beautiful Danish design. New Zealand merino base layers for babies and active children by Roots & Wings Merino are a modern day visit to a bygone era where quality and craftsmanship go hand in hand"

Tatler UK - Tatler's Parents' guide...Top of the Class! - October 2016 issue

SCAN magazine

"Danish children are thriving in purpose-made garments of merino wool created in New Zealand."

Scan magazine - Issue 41 May 2016

Tatler UK

"Bringing together Scandinavian design and organic Merino Wool from New Zealand, Roots & Wings Merino garments are both beautiful and functional"

Tatler UK - Tatler's Trendiest Tots - June 2016 issue

Roots & Wings garments a favourite item

"Merino wool is nature's miracle wool with so many benefits....That's why merino is the perfect choice for your child"

New Danish/New Zealand children's clothing brand launches organic merino wool in Denmark (Danish only)

Magnificent Mama - April 01, 2016 / page 65
We're selling the world's best wool according to Hendes Verden

"The finished garments are sewn in a small factory by women who have worked with merino for 30 years. The wool is addictive..."

Stine is selling the world's best wool (Danish only)

Hendes Verden - February 22, 2016 / page 148

Featuring our soft merino possum blanket

Our soft light-weight merino possum blanket is featuring in this popular Children's magazine

Soft wool ( Danish only)

Vores Børn - January 21, 2016



"The merino quality is without comparison and hands downs the best quality and softest I've ever put on my children. It is finer and thinner than regular wool, but it's actually superior at keeping the warmth and ensures that they've got a good core temperature." 


"...these products where you don't believe your own eyes and hands (that are feeling the product)"

"The girls wore it all day Saturday on the weekend and wanted to sleep in it too. WE ARE CRAZY ABOUT IT. Now the question is, will it come in our size soon??" 


"Rarely have I tried a better quality and material."


"Olivia put on a top and pants and immediately loved it. “Mom, it’s so soft!” Keeping the girls comfortable while they play all day is a number one priority!"


"We love these pieces because not only are they super cozy and adorable in their simple Danish design, they are really simple to wash and dry and wear again" article


"Wool heaven for your baby. It's both soft and wonderful to put on Lucca in the morning and the whole concept is just so divine from design to packaging that you can only dream to own it all!"

Laura Lawaetz, Digital Director for Elle Denmark

Read the full translated article here



product tests



Jumpsuit Test by trusted women's magazine Magnificent Mama

"The feeling of dressing your child in such an amazing fabric what you know is sustainable and temperature regulating is a delight and something I can highly recommend to others"

Read the full review here (Danish only)




Pure and organic merino wool from New Zealand. Our junior rib top in organic merino        Our garments are perfect for all babies       organic merino bodysuit and organic merino drawstring pants - økologisk merinould fra New Zealand

safe and dry for babies and junior       Kids outside in our organic merino rib top and leggings        perfect organic merino suit to keep baby warm and dry

organic merino baby blanket booties and hat to stay pure and warm           Roots and Wings Merino let kids be kids and go on adventure             Our organic merino nurtures and protects


what others say about us

★ ★ ★ ★ ★ "She picks it up herself and if it was up to her it would never come off!!! It has been on since the start of December every night and occasionally also during daytime - washed every second day and it is still soft and in shape!! I never do these ratings - but this top deserves 5 stars:-)"
★ ★ ★ ★ ★ "I simply love it! When putting my baby boy in this jumpsuit I feel I give him the very best in the world."
Follow us on facebook  Follow our image merino and design journey on Instagram See the Roots & Wings children in outdoor fun wearing organic merino
For press inquiries please contact Stine Smith on