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Long gone are the days when wool's only purpose was to keep you warm. It now has a place in every woman's closet - and in her children and husband's too.
Being both fashionable and comfortable, it's really no wonder that merino is here to stay and has become a staple piece in fashion styling.
Designers and fashion-lovers alike are experiencing a growing passion for merino - even in sunny places like LA, where celebrities and fashionistas like Rihanna, Madonna, Victoria Beckham and Alexa Chung are all cozying up in merino.
Its natural softness and durability makes merino one of the most versatile and eco-friendly fibres to work with, which also makes it a favourite among designers.
In our latest blog, we explore the different qualities of merino and why it has become a bit of a celebrity in its own right.
organic merino jumpsuit
the perfect multi-purpose essential for cooler days or for sleeping. No artificial dyes used.
knitted blanket
knitted in New Zealand from merino and possum fur, this is one luxurious piece to keep your little one warm.
organic merino bodysuit
an essential base layer to keep babies snug and warm. No artificial dyes used.
Choose the option that best describes you:
I am a new parent and looking at safe organic clothing for my newborn
I am a parent of a few children and like to dress them in wool
I am a grandparent who wants the perfect gift for my grandchildren
