October 26, 2017 2 min read

Roots & Wings Merino was born out of a love for New Zealand's precious and pure organic merino wool. We discovered nature's "miracle from down under" and immediately had to share it with family and friends back in Denmark, who were at that stage unfamiliar with the amazing natural benefits and pure luxury of merino. 

Fast-forward a few years and the word has spread throughout the world, with designers and fashionistas eager to get their merino fix. Stories have been shared of how our pure organic merino is soft and luxurious on precious baby skin; keeps them warm when it's cold and cool when it's hot; and how surprisingly easy it is to care for (always a plus when you have little ones running around)...and now, our merino is popular from Paris and Stockholm, to Australia and the furthest corners of the USA!

Luckily, for all the lovers of our merino, we ship worldwide, however, we also believe in supporting ethical retailers who share our vision of sustainability and slow fashion and value products that are made with love and care. 

Our merino wool-loving hearts are therefore very proud to see Roots & Wings Merino as part of MeMe & Co's handpicked boutiques, which means we get to share the merino love with a bigger, global audience who cares (like you!)


About MeMe & Co

MeMe & Co are the champions, storytellers, international marketers, and global platforms for very select world-class boutique brands from around the globe.

Every product purchased on one of their location-specific online platforms is sent direct from the source so that you can shop every item (including made-to-order and limited editions), rather than being limited to best sellers, which is the usual practice for traditional retailers.

Meme & Co know that true luxury only exists when there is hand-craftsmanship, pride, magnificent style AND respect for people and the environment.


Shop our full collection on any of the MeMe & Co online platforms:



New York



View our list of approved retailers here (we are continually updating this) or shop from our online store here.