our blog

how does merino wool regulate temperature?

merino wool regulates temperature and feels better than any other wool. Perfect baby wool

Did you know? Removing a layer when you’re hot or undoing a button and adding a second layer when you’re cold disrupts the natural internal micro climate. When wearing merino, this is done naturally. So no more second-guessing your baby’s comfort level.

read more →

from farm to fashion: never has sustainability felt this good

Our organic merino is a scarce and sought-after resource, found only on happy, soft-as-a-cloud sheep. In this blog, we tell you more about the process we follow from farm to fashion, keeping it as sustainable and natural as possible. 
read more →

what do babies and Coco Chanel have in common?

baby's go-to item for all occasions - warm and safe in organic merino

Let's face it, clothing and wardrobe planning is just not getting the same attention it did pre-baby.

Good planning often ends up, in my case at least, covered in mash or what's worse.

And on that note I'd like to take you to Chanel...

read more →

pokémon go (away??)

Kids exploring having fun outside

I would love to hate it, but I just can’t.

Am I the only one confused about Pokémon Go these days?

On one hand it’ll obviously increase our kids’ “screen time” (hate), but on the other hand it does take them outside in nature (love).

Is this the new order of the day, outside play can only be experienced through technology?
And is nature and technology in general mutually exclusive?

read more →

merino vs. the kids

Roots & Wings Organic merino wool for baby and child so soft and so durable

To ensure our kids could keep active and outdoors, no matter the weather, we purchased some merino for our first child four years ago. He thrashed it. If there was dirt, he found it. Water? He was in it. Trees? Climbed them. His Merino prevailed.

read more →

join the woolvolution, switch to Merino!

Økologisk merinould til baby og børn så blødt men kan holde til alt

We're taking it to the streets now, merino banners held high. We want the message to be heard and to be shared among all babies and children. No more torturous itchy bulky wool, no more chemicals on your skin - don't put up with it, join our shift to Merino, now.

read more →

spring into Easter

Vores økologiske Merinould holder dit barn varm og tør inde og ude og ideelt til forårssæsonen


Easter Bunny here.

Spring has sprung in Scandinavia. For bunnies that means goodbye to the cold of our little burrows and hello to more frolicking outside.

read more →

the case for merino

Økologisk merinould til babyer og børn i al slags vejr

Sometimes I wonder where I would have been without merino to wrap my babies in.  As a mum, I like to know my kids are comfortable no matter the weather. 

When my first boy was born, I received an inordinate amount of merino. Clothing, blankets, beanies and booties – all made out of this fiber that I hadn’t previously had much experience with (whaat??!!)

read more →

covered in snow

Økologisk merinould inderste bløde lag i vinterkulden

It’s been a cold winter so far, only with little sign of change. Obviously this is superb for outdoor snow fun and skiing if you’re lucky (hurray!), yet usually not so good for parents of little people.

read more →

itchy scratchy no more

pure organic merino wool silky soft on childrens skin

For some years now, New Zealand has been holding on to a little secret.

It's loved by athletes across the world...and babies (we'll get to what they have in common).

Its abilities reach far above any of its peers' on all accounts.

It’s called merino wool.

Ok so they haven’t actually been hiding it. New Zealand is a long way from many other places. Now the world is discovering the amazing properties of the revolutionising fabric.

“Revolutionized” is actually a word American news channel ABC News use to describe how merino is changing performance athletic wear.

ABC’s rationale? Merino breathes, is incredibly soft and lightweight – molding to your body unlike standard sheep wool.

We’re with ABC News on this.

Those very reasons that make merino a great fabric for athletic wear are the same that we discovered when we began our Roots & Wings journey, creating merino garments for kids and babies.

Like athletes, kids tend to be active. Very active!

Finding a fabric that can not only withstand the usual wear and tear, yet also one that will keep them warm and dry in winter, cool in the heat and that they find comfortable – well, that’s revolutionary!

We’re glad we found merino. We encourage you to watch the story too.

Or if you want more information, directly related to our products, we’ve got heaps of detail on our website as well.

Give your little athletes the best start by wrapping them in our revolutionary fibre: Roots & Wings Merino.

X Roots & Wings.

read more →