August 17, 2017 2 min read

Merino is no longer the "secret from Down Under" that it once was. Nowadays, it's the preferred fabric of designers, adventurers, moms and kids around the world. 

Besides being one of the easiest fibres to work with, merino is extremely durable and will last the test of time, it’s perfect for any weather, kind to the environment and ultra soft on skin.

But is it worth investing in merino garments? As demand is rising, so is the cost of the wool. We break down some of the main points to consider when buying merino, and why the fibre is getting more expensive.  

Good things take time

Like all our favourite organic things, merino wool grows really slowly. That means, that while fast fashion manufacturers make a few hundred polyester garments in a factory, our happy merino sheep and local artisans hand-craft one perfect merino garment in the same amount of time. 

Only so much of it

Everyone wants a piece of high-quality superfine merino (especially the New Zealand kind, which is proven best in the world). Merino wool is sold on auction. Last seasons’ merino wool was sold out more or less as soon as it came off the sheep. There was simply nothing left. Suffice to say that, if you want a share of the world’s best performing merino, it comes with a price tag.

Perfectly crafted by nature

Merino wool is made of extremely fine fibres, which means that it takes twice as much merino wool to make a garment of the equivalent weight of using conventional wool. The benefit of this fibre is the fact that the garments are soft as a cloud, itch-free and perfect for even the most sensitive skin.

Ethical farming

Ethical fashion is becoming more and more important, and so is knowing where your clothes come from. Easy, fast fashion is cheap, but ends up costing a lot more in terms of the environment and humanity.  

Our organic merino is harvested from free roaming sheep on New Zealand’s Alps and are lovingly crafted by local artisans, who work in a safe and healthy environment. That means it costs more to create than a synthetic option or other fibres that involve countless unhealthy oils and chemicals. It also means that it lasts a whole lot longer, requires less washing and has a number of other benefits. 

Merino undoubtedly is more expensive than many other natural fibres, but worth it for those who value the extreme comfort, the durability, high performance and sustainable practices.


* Due to the increase in merino wool prices, please note that the price of our gorgeous, New Zealand-made products will also increase slightly from 1 September 2017