Merino Loves the Environment

girl outdoors in merino

At Roots & Wings Merino, we strive to create beautiful garments that keep your little ones warm and comfortable without compromising the earth that they are growing up on.

We are committed to using only the purest merino wool that is naturally grown on merino sheep and shorn from their backs each year. The merino wool naturally replaces itself as the sheep grow their winter coats again. 

With this being the starting point of our ethical fashion journey, our latest blog looks at a few of the different ways in which our merino is kind to the environment and therefore the most ethical choice you can make when shopping for your children. 

read about how merino loves the environment

follow our ethical business journey on the blog

Our merino is manufactured in a small, rural town in New Zealand. Walking into the factory, it is more like a collaborative workspace, where artisans can hone their craft in a clean, well-lit and safe environment.  


Knowing the difference between eco and ethical fashion can play a big role in helping you become a more responsible consumer when buying clothes for yourself or your children. 


nature-loving essentials

organic merino bodysuit

The bodysuit is an essential base layer to keep baby snug and warm. With the easily accessible buttons this soft bodysuit will not ride up and expose baby's tummy or back.


knitted merino/possum blanket

We have mixed merino with luxuriously soft possum fur to create the ultimate soft lightweight blanket for baby, in the wool's natural colour - perfect for covering up, whether in the pram or the cot.




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