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Our merino wool-loving hearts are very proud to see Roots & Wings Merino as part of MeMe & Co's handpicked boutiques, which means we get to share the merino love with a bigger, global audience who cares (like you!)

This week, The Campaign for Wool and its patron, HRH the Prince of Wales, are celebrating its 8th annual Wool Week in the UK. Wool Week celebrates the beauty and functionality of wool by hosting various events which educate, inspire and promote the benefits of wool. 

While we are not in the UK ourselves this week, we thought we'd share some education and inspiration from our own southern corner of the world about where our merino wool comes from and what makes it so special. 

Our Roots & Wings Merino business is built on trust: We trust nature to provide us with the purest quality merino and we know that you trust us to select the most ethical option during each step of our sourcing and manufacturing process.

School is definitely back! Some call it the silly season, and rightly so, especially if you have two or more little ones to pack lunches for, get up and out the door in the mornings. 

Whether you have one or more excited first-timers or seasoned campaigners to look out for this season, most moms are already wishing for a little more practicality in the daily struggle that is the back-to-school routine. 

While our organic merino wool is created with a lot of care and truly nature's miracle fibre, that doesn't mean it is difficult to care for. 

In fact, merino wool is one of the easiest fibres to care for, and doesn't need to be washed as often as many other fabrics. And no need to flat-dry, simply air-dry as normal (and tumble dry if it's too wet and rainy!)

Merino is no longer the "secret from Down Under" that it once was. Nowadays, it's the preferred fabric of designers, adventurers, moms and kids around the world. 

Besides being one of the easiest fibres to work with, merino is extremely durable and will last the test of time, it’s perfect for any weather, kind to the environment and ultra soft on skin.

But is it worth investing in merino garments? As demand is rising, so is the cost of the wool. We break down some of the main points to consider when buying merino, and why the fibre is getting more expensive.  

We love knowing that while our children are wearing merino, they can play outside and explore nature in high-quality garments that keep them comfy and dry, while also regulating their temperatures to keep them cool in summer and warm in winter.

Merino is truly nature’s miracle wool, and the world is taking notice. Designers and fashion-lovers are experiencing a growing passion for merino.

Children are more susceptible to cold for a simple reason: Their smaller bodies lose heat rapidly. Another less scientific reason is that they usually don't agree with all the layers that come with protecting them from the cold, rain or heat. And while we all want our children to roam free and enjoy all the beautiful things that the great outdoors has to offer, the question begs: How do we dress them for any weather?

July is a very special month, wherever you are in the world. The schools are out and for many families, that means fun holidays in the great outdoors; from swimming and music festivals in the northern hemisphere, to skiing and stories by the campfire in the southern hemisphere.   

While these are definitely special times spent enjoying nature and bonding with family, the idea of packing for an outdoors adventure with small children causes the shivers in some parents, mostly because we know how fragile babies are to the elements.

The truth is, however, that with proper planning and preparation, you shouldn't worry about taking your little ones on holiday, and letting them run free and be kids.  

Not all organic clothing is equal, and it is important that you educate yourself on how to make the most sustainable choice for your baby.