our blog / how it's made

If you're not already layering your kids' favourite merino garments, here's why you should:

If you love the outdoors as much as we do, you'll know that layering is key to keeping those little ones comfy in more extreme weather conditions, especially during the in-between seasons. 
Our merino collections are intended for this exact purpose - with each luxuriously soft layer offering all the benefits of pure New Zealand organic merino wool.
weather.
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Our Top Tips For Simplifying Ethical Shopping

We share some of our top tips to help you make ethical shopping easier on yourself and to help you share your newfound knowledge with your friends and family.
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Happy New Year: A Letter From Our Founder

Our founder, Stine Smith, reflects back on 2017 and our goals as a business for the new year.
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Handmade with care in New Zealand

Our Roots & Wings Merino business is built on trust: We trust nature to provide us with the purest quality merino and we know that you trust us to select the most ethical option during each step of our sourcing and manufacturing process.
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Why fashion should be an investment, not a splurge

The fruit in your bowl is local produce, the meat on your plate is from grass-fed animals, your coffee is fair trade...but what about the shirt you're wearing?
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from farm to fashion: never has sustainability felt this good

Our organic merino is a scarce and sought-after resource, found only on happy, soft-as-a-cloud sheep. In this blog, we tell you more about the process we follow from farm to fashion, keeping it as sustainable and natural as possible. 
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